Asma Elbadawi is a British Sudanese (born in Sudan and raised in England) Sports Inclusivity Consultant, Basketball player and Spoken Word Poet. Elbadawi holds a BA Hons in Photography, Video and Digital Imaging and a Masters in Visual Arts. Her dual cultural heritage deeply influences her creativity with her main focus being female empowerment. She is best known for her involvement in the globally successful FIBA ALLOW HIJAB Campaign. This campaign saw the International Basketball Federation (FIBA) allow Muslim women to wear the Hijab in Professional Basketball and as the 2015 Words First Leeds winner which is a National poetry competition partnered by BBC Radio 1Xtra and the Roundhouse.